Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to Studio Bagru is the way it approaches tradition.
Not as something fragile. Not as something that belongs only in the past. But as something capable of continuing to grow.
And that matters, especially now. Because creatives often find themselves caught between preservation and innovation. Between respecting what exists and imagining what comes next.
What Jeremy reminds us is that traditions survive not because they stay unchanged, but because people continue to engage with them. Learn from them. Adapt them. Carry them forward.
The result is work that feels rooted without feeling stuck. Work that honours where it comes from while remaining relevant to the present.
And that's why this conversation matters. Because creatives need to hear from people who understand that cultural practices stay alive through participation, curiosity, and continued relevance.
And that's why this feels like the kind of conversation that belongs with Jeremy Fritzhand, at Studio Bagru.
- orange chowk.
We built this because creatives need a room like this.If Studio Bagru believes that too, let's figure out what doing this together looks like.
We want that to be with Jeremy Fritzhand, at Studio Bagru, with a curated room of creatives and designers from the community.
The question on the table: How do you keep something alive without freezing it in time? No stage. No script. Just the room.